“The sagacious businessman is constantly forecasting,” said the great economist Irving Fisher, a man thoroughly convinced of the power of data to make the future legible. Fisher transformed economics and made millions as an entrepreneur, but died in penury. He is now...
Other Writing
Articles from the New York Times, Forbes, Wired and beyond – any piece that isn’t one of my columns.
The changing face of economics
Robert Solow, the Nobel laureate economist, says he had long been “bothered” by the fact that most people — even educated people — “had no clear idea of what economics is, and what economists do”. Solow was born in Brooklyn in 1924, to what he has described as a...
Extreme Economies – disaster zones with lessons for us all
In the 17th century, a boy named Hugh Montgomery fell from his horse and lost part of his rib cage; doctors replaced it with a metal plate and he survived — with a living heart that could be inspected by the pioneering doctor William Harvey. Phineas Gage survived a...
Why we fall for cons
There may be times and places where it’s a good idea to talk back to a military officer — but Germany in 1906 wasn’t one of them. So the young corporal didn’t. The corporal — let’s call him Muller — had been leading his squad of four privates down Sylterstrasse in...
What’s it like to have lunch with a Nobel laureate?
My recent "lunch with the FT" with Richard Thaler (Nobel laureate, author of Nudge and Misbehaving) was a lot of fun. I don't do these formal sit-down interviews often but over the years I've racked up a few. At the end of the lunch I mentioned to Thaler the other...
“If you want people do to something, make it easy.” Richard Thaler has Lunch with the FT
The Anthologist doesn’t serve cashew nuts, so I order a bowl of smoked almonds instead. When they arrive, caramelised and brown as barbecue sauce, I ask for them to be put right in front of Richard Thaler. He protests that the waiter isn’t in on the joke. The readers...
How behavioural economics helped me kick my smartphone addiction
The year 2011 was a big one for me. My son was born. We moved to a new city. I published a book. But something else happened that was in some ways more significant: on February 9 2011, I bought my first smartphone. It didn’t feel like a milestone in my life at the...
Why big companies squander brilliant ideas
J F C Fuller did not invent the tank. That distinction should probably fall to E L de Mole, an Australian who approached the British war office in 1912 with a design that was — in the words of historians Kenneth Macksey and John Batchelor — “so convincingly similar to...
Review of The Cost-Benefit Revolution by Cass Sunstein
Given that The Cost-Benefit Revolution (UK) (US) has emerged from the pen of the co-author of Nudge (UK) (US) — the 2008 book that showed how to pull the levers of behavioural science to persuade us to eat less, save more and donate our kidneys — we should start with...
