Undercover Economist

My weekly column in the Financial Times on Saturdays, explaining the economic ideas around us every day. This column was inspired by my book and began in 2005.

Five ways to fight the information war

My finger hovered over the mouse as I briefly considered retweeting the “Battle of Snake Island” footage. You may have seen it; you may have retweeted it yourself. It was, apparently, the last moments alive of 13 heroic Ukrainian soldiers, with a Russian ship...

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Can maintenance save civilisation?

Nearly two years ago, I made a costly mistake. I’d spent some time trying to fix up my bike at a local bike co-op, when one of the volunteers told me that the chain was worn, and I should come back soon to replace it. A week later, the first lockdown began and I put...

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Why do some great ideas just fail to scale?

Andy Warhol put it best. “You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too,” he declared in 1975. “A Coke is a Coke and no amount of money can get you a better Coke...

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