Ten Rules for Thinking Differently About Numbers
Tim is an economist, journalist and broadcaster. He is author of “The Next Fifty Things That Made the Modern Economy”, “Messy”, and the million-selling “The Undercover Economist”. Tim is a senior columnist at the Financial Times, and the presenter of Radio 4’s “More or Less”, the iTunes-topping series “Fifty Things That Made the Modern Economy”, and the new podcast “Cautionary Tales”. Tim has spoken at TED, PopTech and the Sydney Opera House. He is an associate member of Nuffield College, Oxford and an honorary fellow of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.
“Endlessly insightful and full of surprises – exactly what you would expect from Tim Harford.”
Bill Bryson
“Packed with fascinating detail… Harford has an engagingly wry style and his book is a superb introduction to some of the most vital products of human ingenuity.”
The Sunday Times
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Brian Eno
“Every Tim Harford book is cause for celebration. He makes the ‘dismal science’ seem like an awful lot of fun.”
Malcolm Gladwell
“In a world that craves certainty, Harford makes a compelling case for why we can’t have it. A brilliant and oddly empowering book.”
Dave Gorman
“The very best letters from the ‘Dear Economist’ columns from 2003-2008 in one handy book-sized package.”
“As lively as it is smart, charming, penetrating, and wise. If you are at all interested in knowing much more than you do about how the world works, you couldn’t ask for a better guide than Harford.”
Stephen J. Dubner
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Steven D. Levitt
https://playlist.megaphone.fm/?p=CAD6536215675 Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate...
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