https://playlist.megaphone.fm/?p=CAD6536215675 Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate...

“He’s a genius at telling stories that illuminate our world”
Malcolm Gladwell
The Sunday Times number One Business Bestseller
How to Make the World Add Up
Ten Rules for Thinking Differently About Numbers
Is Published in North America as
The Data Detective
Ten Easy Rules to Make Sense of Statistics
Best Selling Author
Tim Harford
Tim is an economist, journalist and broadcaster. He is author of “The Next Fifty Things That Made the Modern Economy”, “Messy”, and the million-selling “The Undercover Economist”. Tim is a senior columnist at the Financial Times, and the presenter of Radio 4’s “More or Less”, the iTunes-topping series “Fifty Things That Made the Modern Economy”, and the new podcast “Cautionary Tales”. Tim has spoken at TED, PopTech and the Sydney Opera House. He is an associate member of Nuffield College, Oxford and an honorary fellow of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.
Books
The Next Fifty Things
“Endlessly insightful and full of surprises – exactly what you would expect from Tim Harford.”
Bill Bryson
Fifty Things
“Packed with fascinating detail… Harford has an engagingly wry style and his book is a superb introduction to some of the most vital products of human ingenuity.”
The Sunday Times
Adapt
“In a world that craves certainty, Harford makes a compelling case for why we can’t have it. A brilliant and oddly empowering book.”
Dave Gorman
Dear Undercover Economist
“The very best letters from the ‘Dear Economist’ columns from 2003-2008 in one handy book-sized package.”
The Logic of Life
“As lively as it is smart, charming, penetrating, and wise. If you are at all interested in knowing much more than you do about how the world works, you couldn’t ask for a better guide than Harford.”
Stephen J. Dubner
Articles
Technology has turned back the clock on productivity
Has the economic clock started to run backwards? The defining fact of economic history is that, over time, humans have been able to produce vastly more of whatever goods and services they value. In The Wealth of Nations, Adam Smith had no doubts that the foundation of...
In conversation with David Spiegelhalter, and the power of checklists
A few weeks ago Professor Sir David Spiegelhalter and I sat down to talk about "what do the numbers mean?", courtesy of the Cambridge Festival. The conversation is now online - enjoy! I am popping with delight at the news that I have been shortlisted for Journalist of...
Cautionary Tales – The Curse of Knowledge meets the Valley of Death
https://playlist.megaphone.fm/?p=CAD6536215675 How assuming others understand exactly what we are thinking gets people killed. Why were soldiers on horseback told to ride straight into a valley full of enemy cannon? The disastrous "Charge of the Light Brigade" is...
Late greats: why some brilliant ideas get overlooked
In 1928, Karl Jansky, a young radio engineer at Bell Telephone Laboratories, began researching static interference that might obscure voice transmissions. Five years later, after building a large rotating antenna and investigating every possibility he could think of,...
What data can’t do, and maths without numbers
The New Yorker reviews "The Data Detective" - a wonderful essay from Hannah Fry titled What Data Can't Do. Go for the anecdote about Tony Blair, stay for the phrase "insidious Kahnemanian swap". Book of the week: Math without Numbers by Milo Beckman. I picked this up...
Cautionary Tales – The Dunning Kruger Hijack, and Other Criminally Stupid Acts
https://playlist.megaphone.fm/?p=CAD6536215675 The height of stupidity is being too stupid to know you are stupid... and it's more common than you think. The hijackers of flight 961 wanted its pilot to fly them to Australia - and wouldn't listen to his pleas that...
The painful politics of vaccination
It isn’t often I receive an email that makes me smoulder with rage. This one did, which was strange since it was perfectly polite. My correspondent wanted to know why he wasn’t allowed to meet his friends indoors for coffee. They were in their early seventies and...
Invisible gorillas and indiscriminate doubt
What Conspiracy Theorists Don't Believe. I was delighted to be commissioned by The Atlantic to write about why indiscriminate doubt is at least as damaging as indiscriminate belief - and in particular, that a fruitful way to think about conspiracy theorists is not by...