July 1995. A deadly heat wave gripped Chicago - bridges buckled; the power grids failed; and the morgue ran out of space - but some neighbourhoods saw more deaths than others. Of course, richer and leafier districts suffered less, but poor places where social...

“He’s a genius at telling stories that illuminate our world”
Malcolm Gladwell
The Sunday Times number One Business Bestseller
How to Make the World Add Up
Ten Rules for Thinking Differently About Numbers
Is Published in North America as
The Data Detective
Ten Easy Rules to Make Sense of Statistics
Best Selling Author
Tim Harford
Tim is an economist, journalist and broadcaster. He is author of “The Next Fifty Things That Made the Modern Economy”, “Messy”, and the million-selling “The Undercover Economist”. Tim is a senior columnist at the Financial Times, and the presenter of Radio 4’s “More or Less”, the iTunes-topping series “Fifty Things That Made the Modern Economy”, and the new podcast “Cautionary Tales”. Tim has spoken at TED, PopTech and the Sydney Opera House. He is an associate member of Nuffield College, Oxford and an honorary fellow of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.
Books
The Next Fifty Things
“Endlessly insightful and full of surprises – exactly what you would expect from Tim Harford.”
Bill Bryson
Fifty Things
“Packed with fascinating detail… Harford has an engagingly wry style and his book is a superb introduction to some of the most vital products of human ingenuity.”
The Sunday Times
Adapt
“In a world that craves certainty, Harford makes a compelling case for why we can’t have it. A brilliant and oddly empowering book.”
Dave Gorman
Dear Undercover Economist
“The very best letters from the ‘Dear Economist’ columns from 2003-2008 in one handy book-sized package.”
The Logic of Life
“As lively as it is smart, charming, penetrating, and wise. If you are at all interested in knowing much more than you do about how the world works, you couldn’t ask for a better guide than Harford.”
Stephen J. Dubner
Articles
Even when you do succeed, sometimes it pays to try again
If at first you don’t succeed, goes the old saying, try, try again. Good advice, up to a point. But let me offer a modification: even when you do succeed, try, try again. Tempting as it is to declare victory and move on, in many endeavours there is much to be said for...
Why does it feel good to do good?
“It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner,” wrote Adam Smith, famously, in The Wealth of Nations, “but from their regard to their own interest. We address ourselves, not to their humanity but to their...
Cautionary Tales – The French Knight’s Guide to Corporate Culture
France 1346: The army of King Philip VI is Europe's pre-eminent killing machine. It is used to crushing any force stupid enough to oppose it, and now fully expects to annihilate a motley band of English invaders on a field near the village of Crecy. Except as night...
A Warhol, a wild back story, and the price of authenticity
Andy Warhol once gave a silkscreen portrait of Marilyn Monroe to a sceptical friend. Keep it safe in a closet, said Warhol: “One day it will be worth a million dollars.” Perhaps he undersold himself, given the price recently reached by another of Warhol’s Marilyn...
The oil slick effect, or why we systematically overgeneralise
If you have colleagues, what do you think of them? Are they smart? Competent? Motivated? Open to new ideas? Good communicators? Do they work well as a team? The answer may not depend on what you think. And that fact suggests a reason why the modern world now seems so...
Cautionary Tales – Frankenstein Versus the Volcano
When Mount Tambora erupted it spewed ash across the globe; blotting out the sun; poisoning crops; and bringing starvation, illness and death to millions. It may also have helped inspire great scientific and cultural advances - including the horror masterpiece...
Has “Nudge” tempted us away from systemic solutions?
The bestselling 2008 book Nudge, by Richard Thaler and Cass Sunstein, helped inspire experimentally tested, psychologically informed policy work around the world, often developed by “behavioural insight teams” in or adjacent to government. Now two leading behavioural...
The billable hour is a trap into which more and more of us are falling
It will take about three minutes to read this column. Whether it’s worth three minutes depends on me, of course. I will do my best. But it also depends on you, on your attitude to time and, perhaps, on your profession. Twenty years ago, M Cathleen Kaveny, a professor...