Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy. Businesses and customers alike are...
How assuming others understand exactly what we are thinking gets people killed. Why were soldiers on horseback told to ride straight into a valley full of enemy cannon? The disastrous "Charge of the Light Brigade" is usually blamed on blundering generals. But the...
The height of stupidity is being too stupid to know you are stupid... and it's more common than you think. The hijackers of flight 961 wanted its pilot to fly them to Australia - and wouldn't listen to his pleas that there simply wasn't enough fuel for the mammoth...
A doctor who killed hundreds of patients left us clues... but why couldn't we see them? Family doctor Harold Shipman got away with murdering his patients for decades. He was one of the most prolific serial killers in history - but his hundreds of crimes went largely...
Being clever doesn't protect us from scams... sometimes knowledge helps us fall for an intricate deception. "The Pope" was a revered Dutch art expert - and yet he fell for a not very convincing forgery of a "lost" Vermeer masterpiece. The forger had duped other art...
Victorian nurse Florence Nightingale (played by her distant cousin Helena Bonham Carter) is a hero of modern medicine - but her greatest contribution to combating disease and death resulted from the vivid graphs she made to back her public health campaigns. Her charts...
One speechmaker inspired millions with his words, the other utterly destroyed his own multi-million-dollar business with just a few phrases. Civil rights icon Martin Luther King Jr (played by Jeffrey Wright of Westworld, The Hunger Games, and the James Bond films) and...
My new book, "How To Make The World Add Up", is out tomorrow around the world (except US / Canada). Ordering a copy early, online or from your local bookshop is enormously helpful: it prods review interest, encourages physical bookshops to order and display the book,...
The eradication of smallpox is one of humanity's great achievements - but the battle against the virus was fought by the most unlikely of alliances. How did the breakthrough happen - and can we guarantee that the world is still...