Articles

Nudge or tax? At last, some data

It all seems very long ago, but there was a time when David Cameron was most famous for his enthusiasm for behavioural public policy, better known as “nudges”. In a TED talk released a few months before Cameron became the UK’s prime minister, he began by asking, “How...

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The Big Power of Small Annoyances

In a small black box, in a cupboard just out of reach of my desk, I keep one of my few treasured possessions: a set of Oblique Strategies cards, signed by their co-creator, the artist and musician Brian Eno. The cards, each carrying a brief instruction, are a prompt...

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Explain it to me like I’m ten

In 2012, the creator of the xkcd cartoon Randall Munroe unveiled Up Goer Five — a detailed diagram of the Saturn V rocket, annotated using only the most common 1,000 (sorry, “ten hundred”) words in the dictionary. It was a viral hit, as was the follow-up book, Thing...

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