Cautionary Tales – The Widow Who Disrupted Champagne

19 February, 2025

Cautionary Conversation: You may be surprised to learn that champagne as we know it today was invented by a nineteenth-century businesswoman.

Tim Harford is joined by Ben Walter, CEO of Chase for Business and the host of The Unshakeables podcast, to explore the story of the trailblazing Widow Clicquot – aka La Veuve Clicquot. Tim and Ben analyse how she defied expectations to build one of the most iconic brands in history.

This episode is sponsored by Chase for Business.

[Apple] [Spotify] [Stitcher]

Further reading

The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It by Tilar Mazzeo.

The Widow Who Created the Champagne Industry by Natasha Gelling Smithsonian Magazine

Review of The Widow by Blake Grey Vinography

Veuve Clicquot: the effervescent widow who gave us the champagne lifestyle by Jacque-Marie Vaslin The Guardian

Madame Clicquot – Veuve Clicquot website

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