Book of the Week 16: The Ostrich Paradox
A brief shout-out this week for a brief-but-good book, The Ostrich Paradox: Why We Underprepare For Disasters by Robert Meyer and Howard Kunreuther. Meyer and Kunreuther combine a nice dose of behavioural science with some striking examples: Hurricane Sandy, Hurricane Katrina, the Indian Ocean Tsunami, the 1935 Labor Day storm, the Beverly Hills Supper Club fire, and many others. They explore the cognitive biases that lead us to underprepare, or to abandon protection after a while. Clear writing, good stories, lots of solid academic references.
My NEW book The Next Fifty Things That Made the Modern Economy is out in the UK in May and available to pre-order; please consider doing so online or at your local bookshop – pre-orders help other people find the book and are a BIG help.