Nobody ever mastered a skill by reading books – with the possible exception of reading itself. But books can help. Below are a few that I’ve found helpful over the years. But first, a few observations.
First, a good speech needs to have a purpose. All too often people view speeches the way my daughter sometimes views her school homework: “I’ve got to write an essay about the Henry VIII and the dissolution of the monasteries, and it’s got to be at least two pages long.” “I’ve got to give a talk about information security and it’s got to fill 25 minutes.”
If that’s how you look at things, you’re well on your way to a tedious speech. The starting point will be to sit down with a piece of paper (or worse, to fire up PowerPoint) and start listing all the things you can think of that might fill the void.
Instead, start with the question, “what’s the one thing I want people to learn, or feel, or do, as a result of hearing this?”. Everything else – jokes, stories, visual aids, supporting arguments – flows from that.
Second, deliberate practice helps. Each good speech you give tends to improve every future speech: set yourself the task of giving a truly sensational talk just once in your life. You’ll learn a lot. And when you’re preparing for a speech, practice in front of the mirror, or record yourself on your phone, or recruit a friend to listen. Yes, it’s painful, but even one run-through will make an enormous difference.
Third, distinguish between your speaking notes, your handouts, and your visual aids, and decide whether you need any of them. Your speaking notes are a series of bullet-point prompts; PowerPoint is a perfectly decent tool to generate these but they should be on 3×5 inch cards in your hand, not projected on the screen behind you. Your handouts provide a reminder of what you’ve said, or references, further reading, extra detail. You may not need them at all, but if you do, this is the place for the small print and the footnotes – not on the screen. The only thing that should go on the projector screen is the bona fide visual aid – a graph, image, movie or diagram that makes a genuine contribution to the purpose of your speech (remember that?). If no visual aid is appropriate, insert a blank slide or press “B” or “W” to turn the screen blank black or white.
Okay – lesson over. Here are my recommendations.
The single best book on public speaking I’ve ever read is Chris Anderson’s TED Talks (UK) (US). I reviewed it here; my only caution about the book is that it’s focused on giving the talk of your life. Anyone looking for quick tips to perk up the monthly sales meeting won’t find them here.
A great companion to Anderson’s book is Jonathan Swabisch’s Better Presentations (UK) (US). This is a workmanlike book aimed at academics, and covers all the basics – structure, visual aids, delivery. It’s smart and comprehensive and even an experienced presenter will learn a thing or too.
A more touchy-feely effort is Garr Reynolds’s Presentation Zen (UK) (US). Contains lots of good advice, wrapped up in all kinds of talk about “mind of a swordsman” and “being present”. It would annoy some people but it’s actually full of good advice.
If you want to do the McKinsey slide-deck thing with 50 data-packed slides, but do it well, I would suggest Gene Zelazny’s Say it With Charts (UK) (US). This is not the way I present, but it is appropriate for some contexts.
My new book is “Fifty Things That Made The Modern Economy” – coming soon! If you want to get ahead of the curve you can pre-order in the US (slightly different title) or in the UK or through your local bookshop.