All’s Fair in Love, War and Money

From BBC OnlineWhat do love, war and poker have in common?High stakes, perhaps.Certainly, in all three you spend a lot of effort trying to work out what the other side is really thinking.There is another similarity: economists think they understand all three of them,...

Profile of me in ThisIsMoney

Tim Harford is one of a new breed of economists who promise to solve everyday problems with the power of economic theory. He claims to be able to show people when and where they’re being ripped off and so learn how to get a better deal… read...

Where shoplifters should work

Dear EconomistI notice that your book, The Undercover Economist, has a list price of £17.99. In it you emphasise that rationality and calculation underlie economic behaviour. If so, why do so many prices end in .99? Do consumers really think that £17.99 is only...

Passing Trade

The Undercover Economist – FT MagazineThe coffee-chain cappuccino is an excellent barometer of pricing, since it is, unlike a salad or a plate of spaghetti, a uniform product. The Economist magazine has taken advantage of this fact by constructing a “Starbucks...

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