Slate: Starbucks Economics

6th January, 2006

Solving the mystery of the elusive “short” cappuccino

Here’s a little secret that Starbucks doesn’t want you to know: They will serve you a better, stronger cappuccino if you want one, and they will charge you less for it. Ask for it in any Starbucks and the barista will comply without batting an eye. The puzzle is to work out why.

The drink in question is the elusive “short cappuccino”—at 8 ounces, a third smaller than the smallest size on the official menu, the “tall,” and dwarfed by what Starbucks calls the “customer-preferred” size, the “Venti,” which weighs in at 20 ounces and more than 200 calories before you add the sugar.

Continued at Slate – no subscription required.

Thanks to Jacob Grier and Courtney Knapp, expert econo-Baristas, for their help with this piece.

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