The Toronto Globe and Mail says:
The Undercover Economist is dulcet stuff. It should interest both economists and schmoozers at Starbucks. Brief, chatty and digestible, the book should refute the old canard that economics is dismal.
In a Washington Times op-ed, William H. Peterson writes:
Mr. Harford’s fetching book is part a field guide to economics in action and part an expose of Economics 101 principles lurking beneath the action. As he says in the introduction, he is out to convert his reader into a more savvy consumer, no matter how hard advertising puffs, and into a more savvy voter able to dig out the truth behind the tall stories that politicians may tell.
If you missed it, you can hear my brief interview with NPR’s Marketplace.