Most people think economics is boring, difficult and irrelevant. In fact, economics is fascinating, comprehensible and highly relevant. As Tim Harford demonstrates brilliantly in this enjoyable book, the powerful underlying ideas of economics can, in the hands of the right person, illuminate every aspect of the world we inhabit.
Martin Wolf, Chief Economics Commentator, Financial Times; author of Why Globalization Works
In the United States, The Undercover Economist will be published by Oxford University Press in November; in the UK, by Little, Brown in early 2006.