Undercover Friday 8
Books on my pile
Michael Shermer The Believing Brain (UK) (US) is intriguing and well-researched with lots of good storytelling. Shermer is the founder of The Skeptics Society so devotes a lot of time to fringe beliefs – UFOs, cults, ghosts, that sort of thing. I would have liked to read more about the less extreme forms of belief formation – why people believe in Hillary Clinton or Donald Trump, for example, or why people believe in brands such as Coke or BMW. Still – a good and thought-provoking read.
Ali Almossawi Bad Choices: How Algorithms Can Help You Think Smarter and Live Happier. (UK) (US) Frustrating book, I’m afraid. It’s short and chatty but not actually terribly clear. Plenty of cases where some kind of diagram would have helped but instead we get cartoons and jokey graphs – which are fine, but not nearly as helpful. Your mileage may vary of course. I think Algorithms To Live By (UK) (US) is much more successful at explaining how computer science works and is relevant to life.
Robert Cialdini Presuasion. (UK) (US) Very interesting book about how the context or the preliminaries to a request can make all the difference. The FT Alphaville interview with Cialdini is worth a listen.
More or Less
The longer Radio 4 edition of More or Less is back on air next week. Tune in 4.30pm Good Friday, 8pm Easter Sunday, or pod to your heart’s content here. And send your questions and comments to moreorless at the bbc.co.uk domain.