Published on the 1st of December, 2007
Christmas is coming, so what do you buy the loved one who has everything? One possibility is the gift card, an electronic version of the traditional gift voucher that has taken the US by storm over the past decade, and is also becoming popular over here. The popularity is odd: this is a gift that combines all the charm of a hideous cardigan, with the can’t-lose flexibility of a rumpled tenner slipped in a Christmas card. Read the rest of this entry »
Published on the 1st of December, 2007
Dear Economist,
I am often asked to sponsor various “a-thons” for charitable purposes. The range of events is endless, from bowl-a-thons to skip-a-thons, and of no inherent value to anyone. Would it not be far more beneficial if the events were more creditable in nature? For example, arranging a rubbish-a-thon whereby individuals are sponsored by the hour for clearing a riverbank of rubbish. Surely the end result would be increased sponsorship being raised; a cleaner environment; and an increased sense of achievement.
Jenny
Dear Jenny,
The risk is that your proposal would choke off the supply of willing volunteers. You seem sanguine: volunteers would, you surmise, enjoy a sense of achievement. I am not so sure. Charity is a wonderful thing, but let us not blind ourselves to the fact that a lot of volunteering is about showing off.
The economists Jeffrey Carpenter and Caitlin Knowles Myers studied the behaviour of volunteer firefighters who were offered modest financial incentives. Many were motivated by these incentives, but some were not.
Curiously, the ones who were not motivated by money were also the ones who had bought special vanity plates indicating that they were community volunteers. It seems that these volunteers were motivated by a desire to look good, and did not want the idea of a cash incentive to sully their reputation.
I speculate that your approach might make “a-thons” less showy and therefore less useful for signalling altruism. If your idea is really so good, why has it not already caught on?
First published at ft.com.
