Online upgrade

An article written by Tim Harford on the 11th of August, 2007.
Published on Dear Economist.

Dear Economist,

I have just joined a dating website in the hope of finding true love. Friends of mine have started dating someone they met online, only for a “better offer” to arise on the website. If this happens, what should I do?

Duncan, London

Answer at ft.com, subscription free.

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